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Hello! I'm Xavier

 

Graphic Designer and digital communications specialist with more than 10+ years of experience in the communications field at the government of Puerto Rico. Also, with extensive experience in brand development, strategic communications and planning of internal activities. Transformational leader with natural ability to identify marketing trends and corporate image integrating communication and design strategies reducing costs in public relations and advertising agencies through the implementation of administrative and operational strategies and guides integrating new technologies, as well as evaluating and recommending equipment and materials necessary in communication aspects for use by agencies.

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Xavier Ramírez - Méndez

GRAPHIC DESIGNER

 

Phone:

787.436.2636

 

Email:

xramirez@me.com 

 

Address:

PO Box 361794

San Juan, PR 00936

PROFESSIONAL EXPERIENCE
 
Communications Coordinator • FEBRUARY 2019 - PRESENT

Economic Development Bank for Puerto Rico • Puerto Rico Housing Authority 

  • Coordinate communication, promotion, and administration of all development activities including content, design and production of the EBD and PRFHA, including grants programs, government and federal loans such CBDG-DR.

  • Collaborate with communications counterparts and leads to post content on Economic Development Bank for PR - PR Housing Authority social media accounts (e.g. targeted LinkedIN post, Facebook posts & Twitter posts).

  • Monitor website, social media, and newsletters.

  • Update website, social media, and newsletters.

  • Design and produce brochures, advertisements, posters, and any other materials related to the marketing of events and programs.

  • Develop content for printed material for agencies including programs, educational material for employees, presentations for the President and CEO at internal and external conferences and official meetings.

  • Design printed material for agencies including programs, educational material for employees, presentations for the President and CEO at internal and external conferences and official meetings.

  • Produce printed material for agencies including programs, educational material for employees, presentations for the President and CEO at internal and external conferences and official meetings.

  • Deliver printed material for agencies including programs, educational material for employees, presentations for the President and CEO at internal and external conferences and official meetings.

  • Ensure that all promotional and marketing materials meet the agency brand identity strategy.

  • Plan internal campaigns and events as per company standards.

  • Implement campaigns and events as per company standards.

  • Coordinate communication strategies in meetings, internal communications with employees and clients, media briefings and presentations.

  • Identifies and elevates emerging issues, hot issues, and inquiries (positive and negative) along with potential solutions to agency leads.

  • Provide all draft deliverables to the communications leadership specific to Digital Communications as laid out in the EDB Communications plan by stated deadlines that are grammatically correct, formatted according to current agency templates, and are factually correct.

  • Analyzes feedback on social media to improve assistance to followers.

  • Regularly reports on effectiveness of social media and web content. Provides analysis of the effectiveness of EDB outreach to stakeholders.

  • Complete assigned reports and submits to immediate supervisor in a timely manner.

  • Prepare Social Listening Report for the agency leadership.

  • Prepare weekly digital communications report.

  • Prepare weekly social media stats report.

  • Identifies and monitors influential media users and websites in order to be used as collaborators.

  • Ensure that the information on website is updated and optimized for visitors.

  • Provide data and narrative input on digital communications outreach activities and outcomes.

  • Track assigned tasks or projects in progress through to completion.

  • Communicate projects and/or assignments to a team.

  • Monitor and reports on the status and progress of work/projects.

  • Assemble document packets for conferences, planning sessions, and briefings.

  • Maintain files and data in appropriate locations for filing protocols.

  • Create and maintains distribution lists of stakeholder contacts.

  • Identify and distribute appropriate products and materials to stakeholders.

  • Prioritizes assigned tasks in accordance with agency objectives.

  • Manage local social media outlets (e.g. Facebook, Twitter, LinkedIN, etc.)

  • Coordinate with other program areas to identify logistical needs.

  • Analyze and/or identifying critical information/issues and providing recommendations to leadership.

  • Develop messaging to communicate organizational goals/programs to external audiences.

  • Develop messaging/communication in coordination with the strategic communications plan.

  • Analyze programmatic information to draft messaging/communication for external audiences.

  • Interpret programmatic information to draft messaging/communication for external audiences.

  • Coordinate the posting of content to official social media accounts.

  • Monitor and analyze online conversations so that the public perception issues are reported.

  • Produce social listening spot reports when needed. 

  • Serves as POC for all digital communications engagement with the public and stakeholders.

  • Use of Hootsuite social media tool

  • Use of CrowdTangle social media tool

  • Use of Google Analytics

  • In the last 12 months: Reduction of public relations and advertising agency costs by $70K. Year-over-year growth of 54% of audience on social networks with a total of 54.3M impressions distributed on Facebook, Twitter and LinkedIN. Good customer service thru social media platforms.

Graphic Designer • FEBRUARY 2018 - FEBRUARY 2019

Ensight GRFX

  • Coordinate graphic design projects for concept to competition.

  • Deliver graphic design projects for concept to competition.

  • Integrate photos, typographic and graphics elements.

  • Develop creative content for organizations, small business and schools to publish on social media as well as for the creation of advertising campaigns.

  • In one year: Created more than 700+ graphics in one-year period,) e.g., websites, brochures, logos, business cards, flyers, pop up posters, social media promotions, magazine covers, and vehicle graphics).

  • Communication directly with the most important companies in New Jersey and Latino-American markets e.g., NJ Transit, La Casa de don Pedro, Family Foods Distributors & Rock Properties. 

  • Increased Sales by 140% to the company, implementing the creation of web pages and content for social media

Graphic Designer • JANUARY 2011 - OCTOBER 2017

Government Development Bank for Puerto Rico • Puerto Rico Fiscal Agency & Financial Advisory Authority 

  • Manage the production of all creative development brand, including videos, photos, promotional materials and websites within the Communications Office.

  • Develop all the creative design of the intern and extern marketing campaigns of government programs. e.g., Casa Mia, COFIM, Puerto Rico Credit Conference years 2011 – 2013 1St Forum of Infrastructure in Puerto Rico.

  • Produce graphic content for GDB, Puerto Rico Fiscal Agency & Financial Advisory Authority (FAFAA) Puerto Rico Housing Authority (PRHFA), Puerto Rico Infrastructure Financing Authority (PRIFA), Puerto Rico Public - Private Partnerships Authority (PPPA), Puerto Rico Sales Tax Financing Corporation (COFINA), Special Communities Perpetual Trust and José M. Berrocal Institute for Economics and Finance. 

  • Content such web page layouts and graphics, email designs, logos, flyers, brochures, newspaper ads and pdf forms.

  • Applies latest developments in design, advertising, and marketing in all in-house design productions, including social media content, landing pages, websites and printed materials. 

  • Develop communications and product concepts for print and web, including email campaigns, newspaper ads, print, and social media. 

  • Manage and maintained websites for distributing client information to more than 300 loan officers and government agencies.

  • Maintain websites for distributing client information to more than 300 loan officers and government agencies.

  • Brand creator of the Puerto Rico Fiscal Agency and Financial Advisory Authority (AAFAF), saving the government agency more than 80K in the hiring of advertising and marketing services.

TEACHING EXPERIENCE
Graphic Designer Professor • April 2019 - November 2019

University of Puerto Rico, Carolina. 

  • Teach courses such, Adobe Creative Suite Programs (e.g. Photoshop & Illustrator, InDesign) 

  • The evaluation for the approval of the certificate consisted of 100% attendance, since it was paid with federal funds.

  • 25 students per course, obtaining 94% approved.

  • In addition, each student was evaluated by techniques of basic graphic design, integrating programs simultaneously and a final project. 

  • All the students work for the government of Puerto Rico in different positions, learning basic knowledge and techniques of graphic design. 

Graphic Designer Professor • MARCH 2016 - MARCH 2017

Instituto de Banca y Comercio INC. 

  • Identifies and elevates emerging issues, hot issues, and inquiries (positive and negative) along with potential solutions to agency leads.

  • Teach courses such, Scanning and Digital Image Manipulations (Adobe Photoshop), Design for Multimedia and Web (Adobe Muse), Digital Design Publications (Adobe InDesign), Commercial Graphic Design (Illustrator), Basic Typography, Sketch Techniques, Creativity in the Graphic Design, Color Theory, and Graphic Design in Publicity.

  • Employ appropriate teaching and learning strategies to communicate subject matter to students.

  • Conduct exams and grade students based on their performance.

  • Contribute to the selection and development of instructional materials in accordance with course objectives. 

  • Modify, where appropriate, instructional methods and strategies to meet diverse student needs.

  • Teaching a group of 10 students in each curse, graduating the 100% of the students of the first group of graphic design on the college.

EDUCATION
 
2008-2010

Master's Degree

Atlantic University College, Guaynabo, PR

3.80 GPA

2005-2008

Bachelor's Degree

University of Puerto Rico, Carolina, PR

3.60 GPA

2002-2004

High School Diploma

Dr. Carlos González High School, Aguada, PR

CLIENTS
 
SKILLS
 

ADOBE CREATIVE CLOUD

MICROSOFT OFFICE

MAC

TEAM LEADER

BILINGUAL ENGLISH AND SPANISH

SOCIAL MEDIA

TRAININGS & CERTIFICATIONS
 
SOCIAL MEDIA BOOT CAMP: DIGITAL MARKETING & SOCIAL MEDIA - ANEXO INTERACTIVE (2015)
DIGITAL MARKETING CERTIFICATION - INTERACTIVE ADVERTISING BUREAU - ÁCTIVATE CON GOOGLE (2015)
SOCIAL MEDIA MARKETING 360 - TECHNOLOGY VALLEY (2015)